Introduction

Solve is a certified organic personal care brand offering solid shampoo bars, conditioners, and facial cleansers made in France. Science-driven and sustainability-focused, the brand is built around clean formulations: free from silicones, parabens, plastics, and synthetic fragrance, delivering high performance without compromise.

The Challenge

Solve needed to enter a crowded clean beauty market with a brand and digital presence that could communicate both scientific credibility and a genuine commitment to sustainability. The challenge was to create an identity and e-commerce experience that felt premium and trustworthy, while remaining approachable and clearly communicating what makes the products different.

What I Did

I developed the brand identity from scratch, including logo, visual language, colour palette, and packaging design, creating a look that balanced clean minimalism with warmth. Packaging was designed to reflect the product's values: honest, ingredient-led, and plastic-free in feel and presentation.

I then designed and built the Shopify website end to end, handling both UX and front-end development. The site is structured around clear product discovery, with straightforward navigation, bundle options, and product pages that surface the key formulation details customers care about. The result is a fast, multilingual e-commerce store that supports customers across Europe and converts browsers into buyers with minimal friction.