Introduction

WowzaBox is a high-end food subscription service bringing authentic Chinese cuisine into UK homes. Co-founded by restaurant veterans Joshy and Georgina, the brand is built on the belief that great cooking should be accessible and exciting, with all the complex prep handled so customers can cook fresh, restaurant-quality dishes with ease.

The Challenge

WowzaBox needed a full-service creative partner to bring the brand to life. The brief covered developing a brand identity that balanced premium quality with authenticity and warmth, and designing a digital experience that made it easy for customers to explore menus, subscribe, and schedule deliveries. The user journey from landing page to checkout needed to feel as smooth and enjoyable as the product itself.

What I Did

On the digital side, I led UX and UI design for the website. Through stakeholder discussions I defined the information architecture and user journeys, translating these into wireframes and a fully clickable prototype for the development team. The final interface made it straightforward for customers to subscribe, schedule deliveries, and explore the range of dishes, keeping the experience as enjoyable as the product it represents.